Why is Term Life Insurance So Popular?

Term life insurance is generally much less expensive than permanent life insurance and can be easier to understand than other types of life insurance coverage.

Term life is strictly a life insurance policy. It provides pure life insurance protection - there is no investment feature with a term life policy.

On the other hand, permanent life insurance (also called whole life insurance) provides life insurance protection, but also has an investment component that builds cash value inside your policy over time, which may be more than some people need.

So, term life is affordable offering you there most life insurance for your money. And, it's easy to understand, your life insurance coverage lasts for the "term" of your policy.

Term life insurance is flexible to meet your needs. Many term life plans offer coverage for a term of 5, 10, 15, 20, 25 or 30 years to meet your specific personal needs.

Here's how you can learn more about how term insurance coverage works.